Not all lead magnets work
Most lead magnets are generic garbage. Here’s what actually makes people give you their email.
What Works
- Checklists for specific problems you solve
- Spreadsheet templates they can use immediately
- Case studies showing real results
- Frameworks or playbooks
- Email sequences they can swipe
What Doesn’t Work
- Generic ebooks no one will read
- Free reports about industry trends
- Webinars with no clear value
- Anything that requires too much time