Stop Wasting Money on Ads
Most founders spend money on ads and get no results. Why? Because they don’t have a data-driven approach. They’re guessing on audience, targeting, and creative.
Here’s the framework that works: Know your numbers before you spend a dime.
The Three Numbers You Need
1. Your CAC (Customer Acquisition Cost)
If you spend $500 on ads and get 10 customers, your CAC is $50.
2. Your LTV (Lifetime Value)
If a customer pays you $200, your LTV is $200 (minimum).
3. Your Payback Period
How long until revenue covers your ad spend. Ideal: Less than 30 days.
How They Work Together
The magic happens when you integrate these three channels into a cohesive system:
- Your blog ranks for keywords via SEO, bringing organic traffic to your landing page
- Your landing page captures emails from both organic and paid traffic
- Your email sequences nurture, educate, and sell to your growing list
- Paid ads accelerate the top of the funnel while your other channels mature
The Setup
- 1. Create a landing page optimized for conversions
- 2. Run small test campaigns ($100-200) to test audience and message
- 3. Track every conversion in your CRM or analytics
- 4. Calculate your CAC from actual data
- 5. Scale only if CAC is lower than LTV